Similarly, in the American imagination, the British are all highly genteel, pale-skinned folk, who sip tea out of dainty bone china cups at exactly four p.m. every day, and take tiny bites out of their cucumber sandwiches to avoid baring their horrific teeth. Of course, most Brits are more likely to be swigging gin or alcopops from a tin mug than Earl Grey by the time four o’clock comes around, but as with French and Mexican stereotypes, these outdated notions retain an element of truth.

In this case, the Victorian era high-tea of, well, tea and various sandwiches and cakes isn’t a tradition that has survived intact. However, the summertime practice of taking ones tea (meaning the meal here) out of doors in a kind of impromptu and slightly lame picnic is still going strong, particularly since the tea (meaning the drink here) is commonly replaced by another Victorian era stalwart, Pimm’s.

As I wrote last year, prior to the industrial revolution, London’s East End and Docklands area was known for the quality of its shellfish. The large tidal range on that part of the Thames revealed great and healthy mudflats at low tide from which bushels of cockles, mussels, winkles, razor clams, and oysters were pulled. This bounty of shellfish meant that oyster bars were as much a part of East End life as rhyming slang, and it was typical for your working man to wash down each mouthful of crustacean with a jigger of dry gin. Now, if you’ve ever drunk cheap London dry gin neat, you’ll know that the bitter flavor can turn even the toughest Cockney’s mouth inside-out and have him clutching the Betty Grable for support.

A Little of the Back Story
So it was that in 1823, East End oyster bar owner James Pimm began serving a drink that mixed gin with quinine, citrus fruit, and spices to make it more palatable. Pimm’s cocktail, or No.1 Cup, as it became known after the small tankard it was served in, quickly became a hit, and before long even the posh folks of London’s West End were quaffing it as “The Original Gin Sling”. So popular was his beverage, that James Pimm introduced two other kinds of Pimm’s cups to London drinkers: numbers 2 and 3, based on scotch and brandy, respectively.

Indeed, by the late 1880s, Pimm’s had established itself such a following that even when the Pimm family sold their business – to no less than Sir Horatio Davies, member of Parliament and (at the time) Lord Mayor of London – the purchaser decided to keep the name. Davies expanded the Pimm’s brand to five new oyster bars around the city and succeeded in making his drinks such an integral part of Victorian life that throughout the empire from Delhi to Khartoum, Pimm’s was refreshing the British troops, tommies and officers alike. And, until the outbreak of the second World War, Pimm’s was the drink of choice for any self-respecting Britisher. This enduring popularity bringing forth a 4th “cup”, this time based on rum.

Pimm’s Gets Groovy
During the 1960s, when Britain, and particularly London – with the arrival of the Stones, Kinks, Beatles, and The Who – became cool again, sales of Pimm’s, which had dipped in the post-war years, took off. Daring to reinvent itself as the drink of the trendy, swinging classes instead of the stuffy, buttoned-up Victorians, the company launched two new cups, numbers five and six, based on rye and vodka, to great acclaim.

Ever the fashion-conscious beverage purveyor, Pimm’s capitalized on the latest era of Brit-pop cool – the mid-1990s – when Blur and Oasis were kings of indie rock, to release its ready-mixed cans of Pimm’s & Lemonade, and in certain places, Pimm’s on tap. Sadly, throughout it’s long, chameloenic history, Pimm’s has been out of fashion as often as it’s been groovy. Between 1970 and 1990, many of Pimm’s cups were phased out, with only numbers 1 and 6 currently still in regular production. The no.3 cup, based on brandy, is still sold but only seasonally nowadays as Pimm’s Winter Cup.

Personal History
In my lifetime, Pimm’s has mostly been associated with watching a cricket match, or watching things float by from a beer garden by the Thames, while scorching my pinkish skin scarlet under sunny skies. However, you don’t have to be British, in Britain, or even interested in British mod-style music to enjoy Pimm’s. Wherever the sun is shining and it’s approaching Pimm’s o’clock, there’s an opportunity to slice-up some fruit (strawberries, apples, and oranges are good), cucumber (not just for sandwiches), and mint leaves, mix yourself a large jug of Pimm’s and lemonade (lemon/lime soda is fine), and watch the sun fall into the sea.

And, lest you wonder why we’re promoting a British drink on America’s no.1 (pun intended) holiday, I should remind you that every year on or around Independence Day I am asked, by more Americans than seems possible, how we celebrate 4th July in England.

A few summers ago we were very fortunate to spend a long vacation traveling through northern Spain and southwestern France. It was our first real vacation alone since Amy and I had met, and was especially well-deserved because we had spent the previous 12 months going through the traumatic process of immigrating me to the United States and all the crap that goes along with moving to a new country and finding gainful employment. Even now, after ten or more trips overseas in the interim, we still look back on that wonderful trip with great nostalgia. In fact, so formative was it for us and our relationship together, that we might not be so passionate about food (or even have this blog) were it not for having driven those rural highways and byways eating and drinking our way through the small towns of Spain and France. So this post and podcast are a sort of belated paen to the mental tranquility we rediscovered on that trip.

As we planned it, we read-up on destinations en route from Barcelona to Bilbao and decided that Carcassonne should be amongst them. Quite apart from its culinary pedigree of being one of the three towns in that part of France which lay claim to having been the birthplace of the famous pork and bean dish cassoulet, it also, reputedly, has the best Bastille Day firework display anywhere in the country outside Paris. Judge for yourself in the video below.

Bastille Day or Fête de la Fédération (July 14th), is the French equivalent of the American Independence Day, and marks the storming and fall of the Bastille (Paris’ central prison where French political prisoners and fictional characters, including Dumas’ The Man In the Iron Mask were imprisoned) during the French Revolution that signified the ‘birth of the modern French nation’. It’s the biggest national holiday in France with celebrations and demonstrations of fidelity to La Patrimonie all over the country.

However, like many national holidays around the world, in spite of the ostensible patriotism of the day, good food, amazing fireworks and fun, drunk times are the thing that most people focus on. So, to line our stomachs before a night of drinking wine out of the bottle on the street (like everyone else), we, almost like Moses in the wilderness, followed the pillar of smoke towards the heady smell of grilled meat. There we found a lined, toothless, Algerian man, squinting against the smoke and spitting fat of his blackened grill, cooking huge merguez sausages (a spicy North African sausage made with beef or lamb) over hot coals. In exchange for a couple of euros, he nestled a couple of these sausages snugly into a crusty baguette alongside a load of salty, golden french fries, and smeared the whole thing with dijon mustard and ketchup. That’s what I call street food!

The sandwich is exactly what you’d imagine, and after a couple of drinks, it’s even better. The spiciness of the merguez along with the salty, crispy french fries, well, it just doesn’t get any better. We’re not actually going to post a recipe for this one, only a quick pictorial step-by-step below – you’ll have to listen to the podcast for a detailed how to – but anyone with half a brain (and we firmly believe our readers are in possession of somewhat more than that) should be able to make their own sandwich de merguez with ease. As you can see from the photos, we added some fried leeks as a topping in what can only be described as a petty bourgeois touch, which the French revolutionaries of old would certainly have disproved of, but that’s freedom for you, right? In a similarly middle-class stylie (or sans culottes for those of you who’ve fought your way through Baudelaire’s Paris Spleen), we attempted to make our own version of a harissa sauce, combining ketchup, 1 clove of roasted garlic, 1 fire-roasted habanero (yes, the sauce was a f***in’ wildman), and a pinch or less of ground coriander, cumin, mustard powder, black pepper and kosher salt in a food processor, but you could use dijon mustard and ketchup as your condiments, as we did that hallowed night in Carcassonne. Enjoy the sandwich whenever you like, but why not give it a try during the next national holiday wherever you are. After all, you don’t have to be French to appreciate spicy sausages and fries in a crusty roll!

Thanks to Zach at Serious Eats for featuring this sandwich in his weekly Serious Sandwiches column. THANK YOU!

SANDWICH DE MERGUEZ – A STEP-BY-STEP GUIDE

1. Grill some merguez sausages on an indoor or outdoor grill.

2. Thinly slice some leeks.

3. Toss thinly sliced leeks in 2 tablespoons of flour PLUS 2 tablespoons cornstarch and fry in some veggie oil for about 1 minute.

4. Thinly slice 2 or 3 potatoes.

5. Heat up some vegetable oil and double fry your thin-sliced potatoes until golden brown. Allow to drain on some paper towels and sprinkle with salt.

6. In a fresh baguette, brush some dijon and spicy ketchup on each side of the bread. Add your grilled sausages, nestle some french fries between the sausages and the bread and then top with some fried leeks. ENJOY and feel free to keep dipping sandwich in some more mustard and ketchup.